Oooh La La
A French influence can be
found in some styles for
January 2014.
With a mix of
sleek metal frames and
rich colour acetates,
the team at Optika
Eyewear found that
the French really do
have a certain ‘je ne
sais quoi’ when it
comes to eyewear.
“Clients
are
looking for new and
exciting acetates and the
Nat and Coco Eyewear
collection features colour
such as Swirl Reds, (model
NC2709 Cerise) which make
a strong impact,” says Richard
Allan, Optika Eyewear’s VP of Sales.
“We have an excellent mix of acetate
fronts with stainless steel temples with
multicolour Emerald Green Acetate
(NC2710 Emerald) front.
Styles for men are also playing a
greater role in 2014 with companies
finding new ways to appeal to both
the style-savvy man and the man
looking for form and function.
“Nat and Coco has expanded its
collection to include frames for men,”
said Allan noting masculine materials
and colours are the focus. “All our
men’s [frame] models are super light
weight, since they are all made of
stainless steel.”
Men will enjoy the bold dark
navy, the sophisticated brush silver
and the sleek dark guns.
The play of colour on colour and
mixing mediums has found its way
26
OPTICAL PRISM | JAN/FEB 2014
NatCoco NC2710
and NC116 from
Optika Eyewear
from the runway
to the ECP office.
Clients no longer want flashy logos
or obsessive branding. Subtly and
chicness reign supreme this season.
“Matte, frosted, transparent,
coloured tortoise shell colouration are
very popular this year,” said Kristina
Simeone, Marketing Coordinator for
Marchon Canada, adding industrial
details and flat lenses are also very
popular with clients.
Though clients may not be
seeking obvious brand placement,
they are still craving styles from their
favourite designers.
This year the Karl Lagerfeld
Italian
Independent
Capsule Collection featuring
velvet optical and sunglasses is among
the more sought after pieces. So too
are sunglasses by Chloe featuring
micro-studding.
Simeone says there is a move
towards round shapes and colour
blocking which creates a more
versatile fashion accessory for wearers.
She adds Marchon is working to blend
style and technology in several new
collections slated for later in 2014.
“Marchon is always at the
forefront of design and is submersing
a greater amount of technology into
product,” she said. •