“Most summer days call for a dark
lens with UV protection for bright
sun, but in the wintertime there is a
wider array of conditions that warrant
eyewear,” said Beverly Suliteanu, Vice
President of Product Development
for WestGroupe. “You’ll still have
bright and sunny days, but if clouds
roll in creating glare and reflection,
medium and lighter lens tints such
as bronze or green are more visually
pleasing compared to a dark or highlight lens.”
WestGroupe’s Crosstown Collection
features a wide variety of eyewear for
every month in the calendar, but for
colder months, Suliteanu has these
suggestions.
“The new Bleecker style includes
hi-light lenses such as Grey Green,
and low-light lenses like Rose to work
in a multitude of light conditions,”
she said. “The collection stands out
because it features the innovative
SPY Happy Lens—a colour contrast
enhancing lens that lets in the ‘good’
rays that science suggests create an
uplift in mood and awareness, while
still blocking all the bad rays. Not
only are you protecting your eyes to
see better, but allowing in specific
wavelengths to make you feel better—
especially when those good rays are at
a premium in the winter months.”
With SPY sunglasses, Suliteanu is
confident consumers will find that the
design matches the needs of the wearer.
“If it’s someone who likes to cycle
early morning until the afternoon,
then the Cutter would be a great fit
for them, as it features the SPY Fast
Track lens changing system—the
easiest way to adjust for changes in
light,” Suliteanu explains. “By simply
pressing a release button behind the
nose bridge, the top bar of the frame
swings up for quick and easy lens
swapping, allowing you to adapt to
variable light conditions. As an added
bonus, the Cutter is available with the
SPY Happy Lens.”
“Our incredible product allows
you to see clearer, look cooler, perform
better and be more comfortable while
doing the things that make you feel
most alive,” Suliteanu said. “We do
offer a large selection of sunglasses
for active and outdoorsy people that
feature our strong Grilamid frames,
anti-fog Scoop ventilation ports, and
Hytrel rubber nose bridge and temple
tips to keep them fixed firmly to your
face during any activity.”
Continued on page 22
The latest sports frames offer
individual based results and
are designed to be versatile
and fashionable.
18
OPTICAL PRISM | JAN/FEB 2014