Optical Prism December 2013 | Page 10

“ ECPs understand the range of contact lens products available and making the best recommendations for patients comes from asking the right questions. “For an existing patient, many factors go into deciding which type of contact lens is most suitable, such as lifestyle and comfort,” Mayers said. “Questions like, “How do you compare the beginning of day comfort to end of day comfort?” and “Do you work in front of a computer ?” may help optometrists better judge what type of lens would be best.” Rick Leroux, Director of Marketing and Communications (Lens Division) for Centennial Optical says, “Daily disposable lenses have increased in popularity due to the convenience and safety of this For an existing patient, wearing modality.” Mayer adds, many factors go into deciding “The eye measurements which type of contact lens impact what is most suitable, such as lenses will be fit. The lifestyle and comfort. eye [prescription and curvature], — Michael S. Mayers, O.D., discussing patient lifestyle and FAAO Manager of Global Strategic current contact lens experience Medical Affairs for Vistakon, Johnson are all factors to decide the type of & Johnson Vision Care, Inc. contact lens to prescribe. Each brand of contact lens may fit differently.” ” 10 OPTICAL PRISM | DIGITAL SUPPLEMENT | DECEMBER 2013 Whatever the trend, the knowledge and experience of ECPs are key for consumer support and safety. It begins with ensuring patient’s get the right fit. “In order to determine the right fit, the most important thing to achieve is an accurate subjective refraction for the patient,” said Mayers. “Once the right prescription is chosen and the lens is placed on the eye, the overall evaluation of the lens fit is the next step,” he said. “Ensuring the lens centers - aligns properly on the eye and provides acceptable movement is critical in order to deliver acceptable vision, comfort, and eye health.” The initial patient trial is the best indicator of how the contact lens feels and fits. “When a patient first tries on a new contact lens, they immediately evaluate ease of handling/insertion, initial comfort, and vision upon insertion. Listening to the patient feedback is critical during this time period,” Mayers said. Certain eye health conditions present obvious challenges for ECP’s, such as astigmatism. “For patients with astigmatism, a common challenge is the location/ rotation of the lens. Most astigmatism patients know if their lenses aren’t ‘seated’ correctly then their vision may be blurred,” Mayers said. “The Blink Stabilized Design used by ACUVUE harnesses the natural pressures of a blinking eye to help keep the lens in place and quickly realign the lens if it rotates out of position, providing wearers with consistent, all-day vision,” Mayers explains. “This also provides a marked advantage for practitioners