Optical Prism April 2014 | Page 28

Left: Coppertone Men Right: Coppertone Women TEAM UP WITH BUYING POWER! No contract No obligation Great savings LARGEST BUYING GROUP IN CANADA! Proudly serving opticians and optometrists across Canada Since 1988 800.263.0010 [email protected] Recommended buying group of 26 www.theopticalgroup.com OPTICAL PRISM | APRIL 2014 Coppertone Polarized Lenses score with protection Coppertone Polarized Lenses are committed to creating leading technology in sports eyewear designed to be four times more scratch-resistant and 10 times more impact-resistant than plastic lenses, making them ideal for outdoor sports. Protection from the elements is key. “Most polarized lenses block 100 per cent of UVA and UVB rays, but Coppertone Polarized Lenses go beyond this standard to filter HEV, or high-energy visible light,” explains Kristina Engelking, Marketing Communications Specialist for Vision-Ease Lens. Polarized lenses enhance clarity and sharpness of vision, but Engelking notes that the color of the lenses can help determine the quality of that visibility in specific sports. “Choosing a lens color that either enhances the color spectrum or filters out specific colors can give sports enthusiasts a better view of the landscape and enhance their performance,” said Engelking. Whatever the game, lens technology and performance design is changing the way athletes look at their sport and industry leaders in the field of sports eyewear have made it their goal to ensure they offer a competitive edge. •