Modern Optical
Top: Playing It Cool
in Gun Metal. Bottom:
Monterey Pop in
Tortoise Green.
The collection features handmade acetates and stainless steel
models.
“These are high-quality materials
that last well under regular wear and
tear. Most of the collection features
spring-hinges,” Storace said. “Other
models include triple-laminated
colour applications that create depth
and dimension of colour that really
catch the eye.”
He adds the collection features
an eclectic array of models,
literally something for everyone:
children, women, men, young, old,
conservative, fashion-forward, etc.
“The most important things
when choosing a pair of sunglasses
is that they work for your lifestyle
and your look. You want quality
materials, good design and proper
fit for comfort,” he said. “We offer
RX-able sunglasses so that people
choices for wearers including Playing
It Cool and Monterey Pop. Both styles
include UV400 lenses in powers of
+1.50, +2.00, +2.50, +3.00.
“Playing It Cool is a classic aviator
silhouette in sleek stainless steel with
a spring hinge for added comfort and
durability,” she said. “Stainless steel
is shown in gunmetal with grey lens.
Also available in bronze with brown
lens.”
She says the complementary
Monterey Pop line features oversized
shape in handmade zyl offers superb
coverage.
She said Sunreaders are an
enormous convenience for all
presbyopic consumers, including
contact lens wearers and post-Lasik
patients
She advises ensuring the shape
offers generous coverage and the
lenses are of good quality to properly
protect the eyes is important.
can drive, work or play in bright light
without having to compromise sight
for protection.”
Lifestyle Sunwear
The way people interact with the
sun has changed as we incorporate
technology into every aspect of our
lives. How we use this technology is
affected by the sun.
“Nowadays, people are seemingly
tethered to their cell phones and
e-readers, and the sun’s glare poses
challenges whether pool side or just
enjoying the outdoors,” said Paula
Weissman, Modern Optical Vice
President of Marketing. “Squinting
while reading in the sun is simply
a thing of the past with a pair of
Sunreaders (i.e. sunglasses that
protect from UV exposure while
providing magnification).”
Modern Optical offers two
Sun Style
More than ever sunglasses are a part
of our accessories when we choose
what to wear. Marcolin USA has been
the choice for stylish frames from the
top brands for ECPs and clients alike
for many years.
Among the more popular lines is
GUESS Eyewear. PR and Advertising
Manager Jon Martinez for Marcolin
USA says this line has everything a
fashion savvy client would want.
“The collection is perfect for
consumers looking for the latest in
fashionable eyewear crafted in high
quality materials and offered at a
competitive price point,” he said. “A
majority of the new sunglass styles
from GUESS Eyewear are made from
handmade acetate and are equipped
with Carl Zeiss lenses for superior
optical quality.”
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OPTICAL PRISM | APRIL 2014