VISION AND VOICE
What Is Your
Favourite Way
To Reach Out To Clients Through Social Media?
“Vision-Ease Lens uses Facebook and Twitter to keep our customers
up-to-date about our new products and services, and we share
articles that we find interesting about eye health or that might
help them run their optical businesses better. In addition to our
company page, our Coppertone Polarized Lenses Facebook page
helps us connect with consumers directly.”
Kristina Engelking,
Vision-Ease Lens Marketing Communications Specialist
“We love Facebook & Instagram and Twitter!”
Mehran Baghaie,
Owner Spectacle EYEworks
“As a company with a tradition of keeping in touch with market
needs, we use social media to engage with our customers and find
out what they need, what they like, and what they would like to see
from a product feature standpoint. We also share photos, videos,
and post about things happening around the industry and the
trade shows we will be attending. We are always accessible and
love feedback and suggestions that help us serve our customers
better and social media is a great way to keep us connected.”
Katherine Allen,
Marketing Manager, Briot USA/Visionix Inc.
8
OPTICAL PRISM | APRIL 2014
From Our Readers
In response to our March issue
From Twitter:
“Thank you @OpticalPrism for the
feature on @EVATIKeyewear @SpyEyewear and great insight.”
@WestGroupeBev
“Thanks. It is such a great movement,
glad to support it. RT @OpticalPrism:
@VogueOptical Good on you for
supporting Pink Shirt Day!”
@VogueOptical
“Re: Our congrats on a successful
event @OpticalPrism @100Optical
sure thing .....and going to get
bigger
and
better
too...just
the start.”
@100Optical
”Great article from @OpticalPrism
about the aging population & how
to treat their eyes. #eyes #health
#babyboomers.”
@AltEyesPlanB
From FB:
”Thank you for featuring our A336
Frame in your “Looking Radiant in
Orchid” article!”
Modern Optical International