98 » OpenRoad Driver
OpenRoad Experience
Breaking Boundaries
OpenRoad Hyundai Boundary
In the heart of Vancouver’s luxury brand car lots,
there is a new dealership that exudes the same
elegant and luxurious design of its neighbours,
but with a product lineup known for its
affordability.
OpenRoad Hyundai Boundary is surrounded by
Mercedes-Benz, BMW, and OpenRoad Audi,
and is now serving car consumers on both sides
of the Vancouver-Burnaby border with a full
lineup of their 2017 brand.
OpenRoad Hyundai actually acquired the
location because Audi outgrew the space and
moved up the street to Lougheed Highway,
allowing the long-time tenants of the Richmond
Auto Mall a second location in one of the most
prime locations Metro Vancouver has to offer.
But the company didn’t simply move into the
former digs of Audi and begin selling cars. In a
bid to show that Hyundai is a top competitor
in the B.C. automobile market, OpenRoad
spent $1.8 million to completely redesign the
dealership building. The result is stunning.
Everything except the concrete was ripped
out and rebuilt by Global Dealership Space
Identity (GDSI) specifications, turning the
dealership into a split-level facility with 30-foot
floor-to-ceiling curtainwall windows allowing
beautiful natural lighting, a modernized, open
showroom, and a bronze-coloured roof. The
latter design change is symbolic of the Hyundai
makeover, changing from the traditional blue
that consumers have come to know from the
company, to the more international bronze
design of Hyundai Worldwide.
Inside, the 30,000-square-foot dealership
features all of the services and comforts one
might expect from a luxury brand with premium
furniture, customer lounges, digital kiosks,
tablets and wheel stands, all of it carefully
selected to reflect Hyundai’s move toward a
more refined and sophisticated brand. Even after
Words by Adrian MacNair Photos by Matt Kwok