28 » OpenRoad Driver
WINECRUSH MARKET
Winecrush Market has been awarded Best
Concept at the 2017 BC Small Business
Awards. Winecrush originated to rescue
byproducts of the winemaking industry
destined for landfills. The company
captures wild yeast from vineyard grapes
to inoculate sourdough. The multiple-day
baking process results in “gluten-depleted
sourdough bread that doesn’t irritate
sensitive stomachs.”
Attending the Vancouver International
Wine Festival, Winecrush partners Tyson
Still, wife Allie and his father-in-law Bill
Broddy realized that Winecrush Powder
had the potential to be crafted into
distinctive cheeses, sausages, and additional
products. Winecrush’s website section
“Benefits of Winecrush Powder” cites
studies of the many health benefits of its
nutrients. What a bonus that something
so tasty in many savoury and sweet dishes
is good for you. Along with delicious and
healthy attributes, Winecrush Powder
imparts an unusual red-to-purple hue to
enliven the baking.
Winecrush partners with The Dubh Glas
Distillery for high-quality botanicals
as spent aromatics. They are dried and
ground to produce a delicate spice that
is luscious in savoury meats, cheesecakes,
streusel topping for muffins, and special
Christmas Stollen. For its Dukkah spice
rub and coffee blend, grape seeds are
coarsely ground and roasted to bring out
a delectable nutty flavour. Wine lees are
dehydrated and used for bigger taste and
nutritional power in mustards and meat
marinades.
Says Still, “We’d love to talk to any
company with extra pomace, botanicals,
or other such waste to see what hidden
flavours we can unlock. We strive for
everything we use to be local, high quality,
and repurposed.”
At its storefront or in the Downtown
Penticton Market, you can buy take-home
products or grab a bite to eat such as
Winecrush pizzas and baking. New this
season, Winecrush Picnic Stations will be
installed at many local wineries to offer
sourdough bread and other gluten-depleted
baking, meats, mustards, cheeses and
crackers.
221 Main Street
Penticton, BC
(250) 460-2740
winecrush.ca