Volume 14 Issue 1
» 111
2017 Countryman Unveil
MINI Yaletown | MINI Langley
»
OpenRoad’s MINI
locations in Langley and
Vancouver Yaletown
unveiled the new 2017
MINI Countryman at
lively parties over two
consecutive nights. Over
250 guests turned out
at the two locations
for the unveiling. They
dined on MINI canapés
including fish and chips
and mac and cheese,
and socialized as DJ
Adoriana spun upbeat,
vibey tracks.
VW Summer Sunset Party
OpenRoad Volkswagen Burnaby
Some 600 exclusive guests joined Maria
Stenström, president and CEO of Volkswagen
Group Canada, to help celebrate the grand
opening of OpenRoad Volkswagen. In keeping
with the summer and west coast sunset
BBQ theme, the venue’s parking lot was
transformed into a volleyball court suitable for
a tournament, complete with sand trucked in
for the occasion. Collector vehicles were on
display as guests enjoyed a gourmet barbeque.
“It was a fun evening reminiscent of vintage
VW beach culture but with a definite modern,
Westcoast vibe,” said Ben Lovie, OpenRoad
Volkswagen general manager. The volleyball
tournament was officiated by Volleyball BC
and four winning team members went home
with VW swag and a complimentary rental of a
Volkswagen Golf R for a weekend.
OpenRoad VW features a digital Welcome
Wall displaying messages in various languages
and promotional information and images.
Customers can use iPads to help explore their
purchasing options, search for inventory and
calculate payments. OpenRoad VW offers solo
test drive days, OpenRoad house calls, free car
washes and free rental equipment of bikes, ski
racks and car seats.