Volume 14 Issue 1 » 101
By 2020, he says the company is looking
to expand the fleet to six or eight products,
including a compact SUV, a larger SUV, a
sportscar and another sedan. When that
happens, OpenRoad Hyundai Boundary
will be uniquely situated to sell both luxury
and affordable vehicles in an area known
primarily for its high-end brands.
Quinn says this all ties in with the
redevelopment of Hyundai Worldwide’s
image, as the South Korean manufacturer
vies to attract the same consumer
confidence of an import that is currently
enjoyed by Honda or Audi.
To get that point across, the dealership
has installed nine 55-inch televisions that
form a single display with clips showing
Hyundai products, including an eight-
minute segment of Hyundai Worldwide.
The aim is to make consumers understand
that the South Korean company is a
major player in the automobile industry
worldwide.
Quinn says the dealership has been
designed and laid out in the same way. He
wants consumers to walk in and feel like
they’re buying a luxury brand, and in the
short time that the store has been open he
says he has already seen that “change of
mindset.” Now it’s more about appreciating
the technology and engineering that goes
into the 2017 Hyundai lineup.
Quinn says he and his team of 28 sales
and service staff will offer all of the
signature customer service, loyalty plans
and customer perks that consumers have
come to expect from OpenRoad Auto
Group. But he has a special message for
those turning their eyes to Hyundai. “We
want you to know that we’re here long-
term, we’re a big company, and this is our
product.”
OpenRoad Hyundai Boundary
2395 Boundary Road
Vancouver, BC V5M 4W5
(604) 297-0066
OpenRoadHyundaiBoundary.com