90 » OpenRoad Driver
EXTRAS
Leaping in
Langley
JAG UAR AN D L AN D R OV E R
by Lauren Kramer
»
If you have a passion for, or
even a curiosity about Jaguars
and Land Rovers, you’ll want
to stop by the new Jaguar
Land Rover centre that just
opened at The Langley Auto
Collection. The glamorous
and sophisticated showroom
is the first redesigned concept
for JLR in North America.
Three years ago the JLR corporate team
took a hard look at its previous design,
which was heavily adventure-based in
theme. “There were compasses on the floor,
wood beams throughout and a log cabin
feel for Land Rover,” says Barbara Barrett,
national communications and public affairs
director for JLR Canada. “Jaguar had a
British country club feel with rich wood
veneers, cherry reds and green furniture.”
A makeover was in order. The new design
is elegant, minimalist and serene with