Various campaigns
McDonald’s
...
ADVERTISER
McDonald’s
PRODUCT
Food
MEDIA
Billboard, Street Furniture
AGENCY
As one of the most prevalent fast food
advertisers, McDonald’s makes significant use
of outdoor advertising that uses innovative
bespoke builds, traditional layouts and simple,
emotive creative. Campaigns are usually
executed across the globe, requiring multiple
executions and slogans.
BELOW
Bag some dinner
OPPOSITE PAGE , TOP LEFT
Real. Good.
OPPOSITE PAGE , BOTTOM LEFT
Happy Meal
OPPOSITE PAGE , FAR RIGHT
History of the Big Mac
Adams Outdoor
Advertising, Fairway
Outdoor Advertising,
Moroch, TBWA Shanghai
COUNTRY
USA & China
YEAR
2012, 2013, 2014