There’s a page for that
IKEA
...
This outdoor campaign was designed to
give people a reason to keep the new IKEA
catalogue around all year long by turning the
catalogue into a book about ways to deal with
life’s changes. Placed on billboards and bus
shelters, the amusing taglines and relatable
‘flagged’ pages were aimed to prompt
consumer recall.
ADVERTISER
IKEA
PRODUCT
House & Garden
MEDIA
Billboard, Street Furniture
AGENCY
Leo Burnett Toronto
COUNTRY
Canada
YEAR
2013
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