OPEN2 | Page 50

HUMOUR ME | CONTINUED ... whatever. That’s because, if they like it enough, your audience will become your distributors. Most humour is to do with the unexpected. Often, people explode into laughter from the shock of recognition – something gets said that is often thought but rarely gets spoken. Maybe it breaks a taboo of some kind and so we laugh with the relief at seeing our own private thoughts normalised and confirmed. I believe that kind of laughter diffuses shame. Inspiration is about the unexpected too. People who overcome great odds are unusual. Where we fear we might fail, they prove you can unexpectedly succeed, and that the very worst moments can be transformed into the very best. That’s unexpected, and so we pay attention. Acknowledging the negative is also unexpected and paradoxically leads to more / 46 trust in the truth of a message overall. If you admit your weaknesses, I am much more likely to believe you when you tell me about your strengths. Connection happens because of shared emotions. We all live very different lives from one another but we all feel the same emotions. We all know what it is to feel joy, pain, fear and hatred, even if they have been triggered by very different life experiences. It is through our shared emotions that we connect, no matter our age, race, gender, religion, education or class. When asked what he wanted his writing to do, E.M. Forster (author of A Room with a View, Howards End and A Passage to India) said, ‘Only connect.’ It is in the unexpected moment of connection via empathy, recognition, shared shock and laughter that the message goes home. But don’t be cynical about it.