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Icons Schick ... ADVERTISER Schick PRODUCT Health & Beauty MEDIA Transit AGENCY JWT Manila To increase appeal to the male target market and counteract a perception that Schick is purely a feminine brand, this campaign used a series of black and white posters featuring iconic men with defining facial hair (eg Charlie Chaplin and Mr T), cleverly associating their distinctive grooming with the Schick razor brand. / 30 COUNTRY Philippines YEAR 2013