Icons
Schick
...
ADVERTISER
Schick
PRODUCT
Health & Beauty
MEDIA
Transit
AGENCY
JWT Manila
To increase appeal to the male target market
and counteract a perception that Schick is
purely a feminine brand, this campaign used
a series of black and white posters featuring
iconic men with defining facial hair (eg Charlie
Chaplin and Mr T), cleverly associating
their distinctive grooming with the Schick
razor brand.
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COUNTRY
Philippines
YEAR
2013