The great Kiwi honesty test
Boundary Road Brewery
...
ADVERTISER
Boundary Road Brewery
PRODUCT
Alcoholic Beverages
MEDIA
Billboard
AGENCY
Barnes, Catmur & Friends
To launch Honesty Box Cider, Boundary
Road Brewery ran the great Kiwi honesty test
online. Consisting of 15 simple questions about
honesty, the test was taken by some 12,500 New
Zealanders. The questionable results (hundreds
admitted to lying during the test) were posted
on billboards as part of the campaign.
View campaign video.
/ 14
COUNTRY
New Zealand
YEAR
2013