Halo 4 – capture the poster
Microsoft Xbox
...
ADVERTISER
Microsoft Xbox
PRODUCT
Games & Toys
MEDIA
Street Furniture
AGENCY
Soap Creative
For the much-hyped release of the Halo 4 video
game, an interactive scavenger hunt on outdoor
panels was created that saw fans racing across
Sydney and Melbourne in a bid to take home
a highly coveted autographed Halo poster. Fans
competed to be the first to tap the NFC sticker
on the panel in which the poster was housed.
View campaign video.
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COUNTRY
Australia
YEAR
2012