Unbelievable
Pepsi Max
...
ADVERTISER
Pepsi Max
PRODUCT
Beverages
MEDIA
Street Furniture
AGENCY
AMV BBDO
As part of the Pepsi Max Unbelievable
campaign, an ‘unbelievable’ experience was
brought to its audience with an augmented
reality bus shelter. By mapping 3D animations
over a live HD video feed, unsuspecting
commuters were pranked with alien invasions,
runaway tigers and a giant pedestrian-grabbing
tentacle. People’s reactions were captured and
shared on YouTube, receiving millions of views.
COUNTRY
UK
YEAR
2014
View campaign video.
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