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Various campaigns Meat & Livestock Australia ... ADVERTISER Meat & Livestock Australia PRODUCT Food MEDIA Retail & Lifestyle, Street Furniture AGENCY BMF NFC/QR Code and retail dispensing technology was used by Meat & Livestock Australia to promote its beef and lamb products. The campaigns allowed people to download recipes to their smartphones or print out recipes while shopping. The recipes were changed depending on the weather. BELOW Nothing beats beef OPPOSITE PAGE Lamb is for lovers and Easy lamb roast / 152 COUNTRY Australia YEAR 2013