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Witches of East End Lifetime ADVERTISER Lifetime PRODUCT ... Entertainment MEDIA Digital AGENCY Pearl Media To promote Lifetime’s new series Witches of East End, an interactive gesture wall was installed at Columbus Circle subway station in New York. Using a gesture recognition enabled camera, a giant eyeball followed passing commuters. If a commuter looked at the wall, the iris of the eye would explode with flying crows. Commuters could also use their hands to control two fire embers to incinerate a decaying forest. COUNTRY USA YEAR 2013 149 /