Witches of East End
Lifetime
ADVERTISER
Lifetime
PRODUCT
...
Entertainment
MEDIA
Digital
AGENCY
Pearl Media
To promote Lifetime’s new series Witches
of East End, an interactive gesture wall was
installed at Columbus Circle subway station in
New York. Using a gesture recognition enabled
camera, a giant eyeball followed passing
commuters. If a commuter looked at the wall,
the iris of the eye would explode with flying
crows. Commuters could also use their hands
to control two fire embers to incinerate
a decaying forest.
COUNTRY
USA
YEAR
2013
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