The power of a coin
MISEREOR
...
ADVERTISER
MISEREOR
PRODUCT
Public Interest
MEDIA
Retail & Lifestyle
AGENCY
Kolle Rebbe GmbH
A billboard was turned into an interactive
web-linked donation box to raise awareness
that even a small donation can make a big
difference. When a person donated ยค2, the
various MISEREOR aid projects that the
donation would help fund would come to life
on the screen.
View campaign video.
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COUNTRY
Germany
YEAR
2012