The social swipe
MISEREOR
ADVERTISER
MISEREOR
PRODUCT
...
Public Interest
MEDIA
Retail & Lifestyle
AGENCY
Kolle Rebbe GmbH
The social swipe is the first interactive billboard
to accept credit cards, making donating easier
than ever before. A credit card swipe through
the poster donated ¤2 to MISEREOR and
triggered an interactive experience; the card
cut a slice of bread from a loaf; illustrating that
/ 138
the money donated was providing a daily meal
for a family in Peru.
COUNTRY
Germa 琥