OPEN2 | Page 126

Never hide Ray-Ban ... ADVERTISER Ray-Ban PRODUCT Clothing & Accessories MEDIA Billboard, Street Furniture AGENCY Marcel Worldwide Marking its 75th anniversary, Ray-Ban ran a campaign comprised of seven photographs each focusing on a different decade in history. The stories behind the images were inspired by real-life tales told on the Ray-Ban website. Each advertisement carried the message ‘Never Hide’ and aimed to celebrate people who have flouted conventions. / 122 COUNTRY France YEAR 2012