Never hide
Ray-Ban
...
ADVERTISER
Ray-Ban
PRODUCT
Clothing & Accessories
MEDIA
Billboard, Street Furniture
AGENCY
Marcel Worldwide
Marking its 75th anniversary, Ray-Ban ran
a campaign comprised of seven photographs
each focusing on a different decade in history.
The stories behind the images were inspired
by real-life tales told on the Ray-Ban website.
Each advertisement carried the message ‘Never
Hide’ and aimed to celebrate people who have
flouted conventions.
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COUNTRY
France
YEAR
2012