Smart ideas for smarter cities
IBM
...
ADVERTISER
IBM
PRODUCT
Information Technology
MEDIA
Billboard, Street Furniture
AGENCY
Ogilvy & Mather
Demonstrating IBM’s commitment to creating
solutions that help cities all over the world
be smarter and make life in those cities
better, the ‘People for Smarter Cities’ project
created outdoor advertising with a purpose:
a bench, a shelter and a ramp were designed
to communicate a message while also being
functional.
COUNTRY
France
YEAR
2013
115 /