What are you doing to yourself?
New South Wales Health
...
ADVERTISER
New South Wales Health
PRODUCT
Public Interest
MEDIA
Street Furniture, Transit
AGENCY
GPY&R
To raise awareness of the negative consequences
of irresponsible drinking in young adults,
this thought-provoking campaign was
designed to initiate conversation with young
people, empowering them to take personal
responsibility for how much they drink and the
consequences of excessive drinking and public
drunkenness.
COUNTRY
Australia
YEAR
2013
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