Mad Men Season 5 teaser
AMC
...
ADVERTISER
AMC
PRODUCT
Entertainment
MEDIA
Billboard
AGENCY
The Richards Group
This campaign aimed to use as few elements as
possible to remind people about the upcoming
season of Mad Men. The creative thinking: less
became more. With its controversial nature
and built-in mystery, the campaign went viral,
becoming an Internet meme overnight.
COUNTRY
USA
YEAR
2012
View campaign video.
107 /