Fast front pages
News Corp
...
ADVERTISER
News Corp
PRODUCT
Media Company
MEDIA
Street Furniture
AGENCY
News Corp
The challenging objective of this groundbreaking outdoor campaign was to increase
circulation of News Corp’s newspapers.
Recognising that newspapers continue to
set the daily agenda for other media, the
execution was to post the entire front page
of News Corp newspapers across hundreds
of outdoor sites in Sydney, Melbourne and
Brisbane by 6am, every day, for eight weeks.
At the time, this was the most logistically
complex outdoor campaign ever attempted
in Australia.
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COUNTRY
Australia
YEAR
2013