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THE BRAVE NEW FRONTIER OF FINANCE EQUITY CROWDFUNDING As an ambitious finance business, Seneca has now embraced the opportunities in Crowdfunding through InvestingZone, a sophisticated online equity fundraising platform. HERE’S WHAT YOU NEED TO KNOW First of all, what is Equity Crowdfunding? 46 | ONSIDE WINTER 2016 Equity Crowdfunding is the process whereby a large number of subscribers provide finance to a business in return for shares in the company. Through InvestingZone, an investor can invest in a number of the UK's potentially most exciting high-growth companies that are cornerstoned by leading private and institutional investors. Who is behind InvestingZone? InvestingZone is a spin-out of e-synergy and is managed by Jean Miller, who secured investment in 2012 to create the secure dealing platform. InvestingZone dovetails operationally with established Seneca group company Acceleris Capital br