Onside | Page 23

Simon Callow: My overriding investment principle is to protect capital to the best of my ability in all market conditions Unsurprisingly the higher the quality of the investments, the better the liquidity. What strategies do you deploy to protect the capital of clients? Two principal strategies are employed. Firstly, clients’ capital needs to be invested correctly in the first place. This sounds obvious, but is forgotten by some. The highest quality and liquid investments need to be selected at the outset.  The second is instituting aggressive defensive asset allocation when markets are falling. In simple terms, this means reducing equity exposure (higher risk) and ramping up cash and fixed interest exposure (lower risk). The latter asset classes offer a significantly improved level of capital protection in a hostile market environment. What question do you get asked most frequently? Why did the fund fall 33% in 2008?   Why do you value transparency? Transparency is the byword for investor understanding, confidence and trust. Transparency provides for a meaningful working relationship between a fund manager and an investor and which is vital for a business to grow. What’s the best investment decision you’ve ever made? Thomas Cook last year.   What keeps you awake at night? Investment performance. I constantly ask myself whether I am missing an investment theme that is in its early stages. The earlier you get in, the higher the likely returns.   What wouldn’t you touch with a bargepole? Listed property vehicles, investing in esoteric property schemes in unusual geographies that levy a performance fee.   What are your hopes for the future of the business? Ultimately, that potential investors recognise the investment intellect that exists within the Liverpool office. Hopefully, this would translate into attracting funds under management, thereby re-establishing the business as one of the UK’s leading multi-asset investment boutiques. 23