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7. Andew Currie, Ian Currie, Michael Taylor, Melanie Hird 8. Starter for ten 9. Melanie Hird 10. Richard Matthewman 11. Norman Molyneux 12. Ian Currie Ian Currie: We want to get to a point where we become involved in a business and we can put our brand on it and get an immediate uplift from doing so. We still come back to the basic ethos that we try and find value in situations and advise accordingly. That could be as an investor, an adviser, whatever. Having these funds is like the carrot; people will come knocking on our door all day long because we’re seen to manage a lot of money. The opportunity base is going to increase dramatically. Norman Molyneux: We’re able to talk to people and offer them a range of products, but we’ve been able to introduce them to wider opportunities. It’s just fantastic and I think people will become very sticky with Seneca, which is a good thing. MT: Where are the other opportunities to invest in businesses in the current market? MH: Many of the businesses we see are stressed because they don’t strategically look at the business and think about where they are going. We all know the economic climate has been tough, but they hit a strategic brick wall. We have a few different things in our favour. For a start, we’re prepared to take risks. We give advice, we provide support, we set targets. After that, a business should be much better than their competitors, providing we can get them over the hurdles. If a business is stressed and you can turn it around, you should also be able to make a business grow that’s growing already. So with that extra support and bringing other people in from the team, it opens a lot more opportunity. IC: I was just going to say that the whole key is we’re not just offering money. It is advice and assistance as well. That’s what it’s all about. Norman Molyneux: So, don’t underestimate the extent of what we offer now. We can be incredibly flexible and we can fund lots and lots of different situations and at different points in the life cycle of a business. No one else out there that can do that. The value of experience MT: Can I pick up on a point that Mel made about the help we can draw on from the investor base and whether the entrepreneurs here today see opportunities in sectors where you’ve had direct experience. Are you actually more likely to get involved and take a role in a business in a sector you know? Or can you at least offer a unique view when there’s an investment opportunity there. Chris Hopkinson: If you’ve been in business you tend to be a curious person who is interested in talking to business people and trying to work out what their model is; asking why it works or why it’s not working. Certainly from my personal point of view I like talking to people who are involved in business. I want to understand things and I’m always happy to offer my advice if any one will take any notice of me. Entrepreneurs tend to get excited about things. Most of the people I know who have been involved in running their own show; once they come out of it, they do suffer withdrawal. They get used 13