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Seneca backs Homebuy
Rockar drives in to Bluewater
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eneca has partnered with Intrinsic Equity to provide
£10 million of funding to grow Homebuy Group, the
retail financial services business. The company which is
headquartered in the Midlands provides consumers with an
affordable way to purchase high quality household goods.
Homebuy has 20,000 customers and will use the funding
to further develop and strengthen its long established and
growing presence in its regional markets.
Nick Leitch, Head of Seneca in the Midlands said:
“We are delighted at this opportunity to partner with
management and Intrinsic to deliver this transaction.
The funding structure we’ve created ensures significant
scope for management to