Onside | Page 12

ONSIDE /INTERVIEW The business relies on a good relationship with Independent Financial Advisors (IFAs) and it’s an industry that’s been through incredible change. How do you adapt your business to their challenges? The IFA community has had a huge amount to take on board with the retail distribution review (RDR) and with pensions reform. To their immense credit they’re emerging with some very robust businesses committed to customer service and delivery. What are the key markets you see the business operating in and how will you go about securing new business relationships in this ever changing environment? One of the big conversations is that we’re in a world of low interest rates, so garnering income for clients is very challenging. I think interest rates are at their lowest since the foundation of The Bank of England in 1694, which is quite something. And that’s not going away. Future indicators in the swaps market are that interest rates will remain below 2.5% for the next 10 years. There are four key markets for us; IFAs, private client stockbrokers, institutional investors and personal investors. We have products and services that suit each of these markets. So its a headache for IFAs looking to support their clients in retirement by finding income, and the issue has become more pressing with the changes to pensions regulation, which is giving more investors more choice. The days of simply buying a high yielding annuity are going away. Our income fund is one solution. It’s produced around a 5% income since 2002 through good markets and tough markets. It’s a well established fund and now we’ve started paying the income out monthly instead of quarterly, it represents a potential retirement solution in itself. We think it solves a real problem for our IFA customers. David Thomas [email protected] 0151 906 2450 12 Steve Jackson is a big hire for us. He ran the IFA sales business at Schroders. His experience and understanding of this marketplace significantly extends our own. He will work with our external sales agency LGBR to help us reach new clients. We know our funds are scalable and are confident this will be good for us, through the contacts Steve and LGBR have between them. We also manage an investment trust, the Seneca Income & Growth Trust plc, that holds appeal for private client brokers as it’s essentially a portfolio in a single share with around a 4% yield, so for smaller clients or those needing income, it’s a useful solution. The trust has also proven attractive to private individuals who self-direct their investments through online portals such as AJ Bell, Hargreaves Lansdowne and Liberty Sipp. It’