Onside | Page 4

ONSIDE / LEAD ARTICLE EMBRACING CHANGE I n a changing world it pays to stay ahead – to think ahead of the competition and understand the nexus of forces that are shaping the future. Sometimes the modern world can seem exciting, it’s the disruptive businesses that make the headlines and attract the brightest talents. Google, Amazon and Virgin all started on their relatively short journeys as upstart disruptors with an ambitious plan and a different way of embracing the future with a new business model. We see this trait with businesses like Rockar, Redx and Liberty SIPP. Patterns of work and engagement have changed too. There has been a huge surge in self-employment and contracting over the last five years. In some instances it represents a quest for control and flexibility, in others it’s about freelance contracts working better for flexible business models. Look at how professional services are delivered; as a sector, accountancy and the law have grown accustomed to dealing with businesses at various stages of life. But new technology, new business models and different expectations of clients have changed the game. As an investment and advisory business Seneca always looks for a new angle, a fresh approach and a new opportunity. Tackling the problems of the past in order to take advantage of the opportunities of the future. T