Online MR Magazine September 2016 | Page 4

DON’ TBURN YOURONLI NEPANELS! Iwas vi s i bl ys hocked by t he f act t hat mul t i mi l l i on dol l ar deci s i ons ar e bei ng made on i nf or mat i on gar ner ed f r om dubi ousqual i t ypanelbas e. ef f ect i ve i ncent i ve i mpl ement ed by compani es . syst em r et ai l 3-Res pectt he t i me and ef f or t ofyourr es pondent s–t he ver y r e a s o n o n l i n e s u r v e y s h a v e Out l i ni ngher e6ef f ect i vest eps opopul ari st hatt hey f orabet t erpanelmanagement : becomes ar enoni nt r us i vei nnat ur e. dl i ke t os har e a vi ci ous 1 - Don’ t go mer el y by t he Iwoul ewhi chr unsi nmostoft he numberofr ecr ui t edmember s . cycl p a n e l c o mp a n i e s : i g n o r a nt I thasbeenobs er vedt hatmany i ent s don’ tf act or i n enough peopl e enr ol lt hems el ves and cl t i me f o r t h e f i e l d wo r k and t hengos i l entwheni tcomest o t her ef or e pr es s ur i ze t he s al es r es pondi ngt os ur veys . peopl e;whoi nt ur npus hest he p r o j e c t ma n a g e r s t o wr a p u p Apanelmanagerhast oi dent i f y he f i el d wor k att he ear l i est ; t hes e member s and af t erdue t t h e p r o j e c t ma n a g e r s p a s s e s o n di l i gencepur get hem outoft he Youar easgoodasyourpanel ’ s t he bat on t o t he s ampl e syst em. r esponse r at e. The ver y manager swho r eckl es s l ys end backbone of an onl i ne panel i n v i t e s ma n y a t i me s mu l t i pl e I t i s ver y cr i t i cal t hat we company i st hei rr espondent s i mes t oas i ngl er es pondent , i dent i f ys uch SI LENT MEMBERS t base – Don’ tI GNORE THEM! ! r e s u l t i n g i n h u g e p a n e l a t t r i t i o n ast heyar emi s l eadi ngi nt er ms Havi ngbui l taccesspanel sf ora of gi vi ng t r ue pi ct ur e of t he f ew compani es I am qui t e DON’ T BURN YOUR PANEL – panelbas e. sur pr i sed by t he sheerl ack of PUSH THE CLI ENT NOT THE ent husi asm amongst panel 2- A r eas onabl e and ef f i ci ent RESPONDENT. compani es’ vi sàvi s i ncent i ve syst em i s must f or mai nt ai ni ng a heal t hy panel f ect i ve and pr ompt ens ur i ngapr omptpanelbas e. 4- Ef base.Mostoft he t i me a panel uppor t / as s i st ance ar e Al ways r emember :t he par tof s base i sr eckl essl y consi der ed r e q u i r e d wh e n e v e r a n i s s u e i nt er net popul at i on wi l l i ng t o j ust a gol den goose f or i s esf ort her es pondent s . par t i ci pat ei ns ur veys i s ver y ar har vest i ngcash.I nt hel ongr un Y o u w i l l b e S H OC K E D t o know l i mi t ed and any t hi sat t i t udei squi t edet r i ment al hatapar tf r om f ew bi g panel di s enchant ment on t hei r par t t t ot hebusi nessvi abi l i t y. es t he hel p des k i s wi t hyourcompanywi l lr es ul ti n compani c o mp l e t e l y mi s s i n g . I n c a s e poor err es pons er at es . Dur i ng oneofmycl i entvi si ti n pr obl ems ar i s e dur i ng a LI VE Si ngapor e I came acr oss a s u r v e y i t b e c o me s a l l t h e mo r e Onegoodi deawi l lbef orever y pecul i ar pr obl em – t he cl i ent i t i calt o pr oact i vel y hel pt he act i vi t y bi g ors mal ladequat e cr havi ng used a number of r es pondent s . i ncent i ves houl dbepr ovi ded. di f f er ent panelpr ovi der s had I t i s al s o advi s abl e t hat begun t o encount er p des k s houl d i deal l y be r es pondent ss houl d be abl et o Hel i nconsi st enci es and was d i v i d e d i n t o 2 s e p a r a t e u n i t s– l ogi n and s ee how many wor r i ed aboutt he aut hent i ci t y i ncent i vest heyhaveear nedt i l l of t he r espondent s i t had a) For managi ng dat e and what ki nd of ( i nt er vi ewed. The cl i ent was i n c e n t i v e s / g i f t s r edempt i on f aci l i t i es ar e under t he i mpr essi on t hat al l avai l abl e. onl i ne panel s ar e mai nt ai ned ( b)Fort echni calas s i st ance. usi ng si mi l ar met hodol ogi es Panelcompani escanher et ake andi ndust r ybestpr act i ces. sofpanelcompani es a cue f r om t he st r ong and 5-Number