Looking at just those respondents who participated in the original survey via a mobile app , an even 18 % ages 18-34 and 18 % ages 35 + also currently own and use a wearable device . Looking forward however , 29 % of the 18-34 year old category reported significantly higher plans to purchase a wearable device within the next year versus only 18 % of respondents 35 + ( Figure
Which of the following describes you in regards to wearable devices ( e . g . , fitbit , jawbone , Misfit , etc . ) that communicate with an app on a smartphone ?
18.34 35 +
I own but don ’ t currently use a wearable device 8 %
8 %
I own and use a wearable device 18 %
18 %
I plan to purchase a wearable device in the next year 29 %
18 %
None of the above 45 %
56 %
When it comes to gender , 20 % of females versus just 15 % of males already own and use a wearable device , however that gaps shortens significantly to 23 % of female respondents and 21 % of male respondents planning to purchase within the next year ( Figure 2 ).
Which of the following describes you in regards to wearable devices ( e . g . , fitbit , jawbone , Misfit , etc . ) that communicate with an app on a smartphone ?
Male Female
I own but don ’ t currently use a wearable device 10 %
6 %
I own and use a wearable device 15 %
20 %
I plan to purchase a wearable device in the next year 21 %
23 %
None of the above 54 %
51 %
A larger percentage of respondents with a professional degree or higher currently own and use a wearable device , however respondents with less than a bachelor ’ s degree intend to purchase a wearable device in the next year , essentially closing the gap ( Figure 3 ).
Which of the following describes you in regards to wearable devices ( e . g . , fitbit , jawbone , Misfit , etc . ) that communicate with an app on a smartphone ?
Less than bachelor ’ s degree
Bachelor ’ s degree / graduate / professional degree
I own but don ’ t currently use a wearable device 7 %
9 %
I own and use a wearable device 16 %
20 %
I plan to purchase a wearable device in the next year 24 %