Online MR Magazine May Edition 2016 Issue 1 | Page 35

Miguel Ramos using the right channel combination of channels. or MR agencies and departments should see VoC as an evolution of MR – not a replacement for it but an addition of skills and capabilities to an already powerful presentation. By adding mobile to the reporting mix, there’s a greater opportunity than ever to improve the delivery process and ensure our clients receive cutting-edge research that is more relevant, timely and indispensable than ever before. About Miguel Ramos With more than 15 years of experience in mobile technologies, quality assurance, technology strategy and implementation, Miguel leads Confirmit’s Mobile practice in the EMEA and Asia Pacific regions, developing mobile solutions for both Voice of the Customer and Market Research. Miguel works with organizations to design, implement and deploy mobile feedback and research strategies that maximize response rates and generate ROI across a range of industries. He has extensive international experience in managing projects for the telecommunication and finance industries and has an excellent track record in delivering projects that drive results. Miguel holds an MBA from Durham University (UK).