action-items within her client
organizations based on member
insights. She has worked in the
market research industry for
eleven years and has worked
across both quantitative and
qualitative methodologies to
assist brands with building
marketing
plans,
executing
new product launches, working
through
product
innovation
strategies and understanding the
‘why’ behind consumer patterns
and mindsets. Jean Marie is a
proud “Ram Alum” of Fordham
University and is a resident of
Stamford, CT.
Jean Marie Warncke
Tapping into the capabilities
of your members’ smart
phones can be a MAJOR
way
to
bring your
community to life, as well
as dive further into the
life and perceptions of
the consumer
In addition to keeping things
fresh and new in terms
of activities, it is just as
important to make aspects
of the community about your
members. Without them,
you have no community!
report to weave a richer and
deeper view of the consumer.
This can also be accomplished
by doing periodic ‘check-in’ to
summarize
all key learnings
to date and have an ideation
session
around
how
past
learnings can inform the future.
you may have at:
jmwarncke@360marketreach.
com
The above just scratches the
surface of our learning but it’s
a good beginning guide as
you set-up your community or
refresh an existing community.
Please feel free to reach out with
any additional questions that
About the author: Jean Marie
Warncke is Senior Director of
Research at 360 Market Reach,
where she oversees numerous
research communities which
includes provision of analysis
and
recommendations
for
360 Market Reach is a marketing
research firm headquartered in
New York City with offices on 79
Madison Avenue.
An MROC is no
different; you must
keep a healthy mix
of activities and
topics available for
your
members, which
means you
absolutely should
use a mix of
qualitative and
quantitative
methodologies
switching
between forums/
discussion boards,
quick polls, surveys,
mobile
activities and online
focus groups will
keep members
interested and
coming back.