Online MR Magazine July Edition 2016 | Page 7

ASSUCH,MOBI LEI SA NEW PLATFORM,NOT ADEVI CE.CARSFOR EXAMPLEAREBEI NG TRANSFORMEDI NTO ‘ SMARTPHONESWI TH W HEELS’ ,WI THTHE FUTUREBEI NG ELECTRI C, ONDEMANDAND AUTONOMOUS. AUGMENTED I NTELLI GENCEI SW HAT THEYBELI EVEI N:ABLEND OFCOMPUTER I NTELLI GENCEWI TH HUMAN I NTELLI GENCE. pr ovi di ng t he bas i sf or new t echnol ogi ess uchasvi r t ual and augment ed r eal i t y,wear abl es , dr ones ,et c.Ass uch,mobi l ei sa new pl at f or m, not a devi ce. Car sf or exampl e ar e bei ng t r ans f or med i nt o‘ s mar t phones wi t h wheel s ’ ,wi t ht he f ut ur e bei ng el ect r i c,ondemand and aut onomous .Iexpecta s i mi l ar evol ut i on f or t he mar ket r es ear ch i ndust r y, wi t h t he t r adi t i onaland l abor i nt ens i ve mar ket r es ear ch val ue chai n mostl i kel y bei ng r epl aced by pl at f or ms bundl i ng mobi l e, peer t opeer s har i ng, open dat a, and ‘ al ways on’ i n a uni que new mi x.Zappi St or ei s al r eadyagood exampl eoft he di r ect i onwewi l lbemovi ngi n. Nat i ve Cons umer s have cul t i vat ed a power never s een bef or e. Cons umer emanci pat i on i s t aki ng new hei ght s wi t h cons umer s capabl e of r ai s i ng t hei r voi ces t hr ough s oci al medi a,ofknowi ng mor e about t hems el ves and t he pr oduct s t heyus et hr oughwear abl eand s ens ort echnol ogy and even of cr eat i ng t he pr oduct s t hey want t hems el ves wi t h i ncr eas i ng acces s t o maker t ool sand‘ how t o’ i nf or mat i on. I t i mpl i est hatr es ear ch wi l lneed t o r evol ve ar ound cons umer s and t hei r l i ves . I ant i ci pat e s eei ng nat i ve r es ear ch gr ow r eal l y bi gj ustt he way nat i ve adver t i s i ng i s gr adual l y oppr es s i ng t he t r adi t i onal adver t i s i ng. pr of es s i ons . Thi s was wel ldemonst r at ed dur i ng our vi s i t at Qui d,a companyf ocus i ng ons ol vi ng t he pr obl em ofdeal i ng wi t h t hehugeamountofdat a, 80% ofwhi chi sunst r uct ur ed. Wi t h most exi st i ng t ool s bei ng uns ui t ed t o dealwi t h compl ex quest i ons and not pr ovi di ng any cont ext ,Qui d r eads and or gani zes i nf or mat i on on a mas s i ve s cal e and hel ps you s ee connect i ons . Ourvi s i tt oI ndi eGogoi sagood exampl e;st ar t ed up i n 2008, Augment ed i nt el l i gence i s I ndi eGogo i s now one of t he whatt heybel i evei n:abl end gl oball eader si ncr owdf undi ng. ofcomput eri nt el l i gencewi t h humani nt el l i gence. By democr at i zi ng f undi ng ( 400, 000+ campai gns per Anal gor i t hm r eadst ext sf r om year ) ,I ndi egogo hel ps f i l l a publ i c economi c ( pat ent s , mas s i ve gap i n pr ovi di ng pr i vat e i nvest ment s , acces st ocapi t al ,hel pi ng s mal l news paper s , et c. ) , publ i c ent r epr eneur saswel lasl ar ger cons umer( s oci almedi a)dat a cor por at i ons l i ke GE,Sony or or dat a dr agged i n f r om Has br o t o s our ce, i mpr ove, s peci f i cowned dat as our ces , s pons or and/ or val i dat e r emo m ves meani ngl es s wor ds , i nnovat i ons .I ndi eGogo appl i es cr eat es a mat hemat i cal nat i ve r es ear ch as ,i nj ust30 f i nger pr i nt of a document days ; compani es can get and devel ops connect i ons cr i t i calf eedback on f eat ur es , bet ween t he di f f er ent pr i ce,mes s agi ng and s o on, f i nger pr i nt s . whi l eatt hes amet i mebui l di ng awar enes sf ort henew pr oduct . The r es ul ti s an over vi ew of di f f er entnet wor kscont ai ni ng I t t aps i nt o t he l ogi c of mas s i ve amount s of behavi or aleconomi cs t ot est document s . Real l y cool i s and opt i mi ze t he per f or mance t hat , dependi ng on t he and got omar ket st r at egy of s i mi l ar i t y oft he cont entt hat new pr oduct s .I n addi t i on t o i ss cr aped,Qui dgi vesacol or as ki ng whatpeopl e want ,our code t o cont ent whi ch i s i ndust r y needs t ol ear nf r om s i mi l ar i n nat ur e, t hus compani es s uch as I ndi eGogo cr eat i ngnat ur al‘ s egment s ’i n t o t ap i nt o r eal r at her t han t he net wor k ( e. g. cl ai medori nt endedbehavi or . i nt er pr et at i on of f act s , obj ect i ve f act s , di s cus s i ons Ondemand r el at ed t oi mpacton pol i t i cs , et c. ) . Fol l owi ng t he Qui d The ondemand s oci et y whi ch exampl e,t he f ut ur e of t he wel i vei nwi l lhugel yi mpactour