WEAREDOUBLI
NG DOW N ON BEI
NG
THEGOTO COMPANYFOR
SPANI
SHDOMI
NANTHI
SPANI
C SAMPLE
wasnotavai
l
abl
e onl
i
ne due
t
o l
ow i
nt
er
net penet
r
at
i
on
r
at
esamongt
hi
sgr
oup.
Fur
t
her
mor
e,wear
ewor
ki
ngon
engagi
ng
nonr
es
ear
ch
communi
t
i
est
o be par
tofour
onl
i
ne s
ampl
e i
n or
der t
o
W hi
l
et
hi
swast
r
ue a decade i
ncr
eas
e our r
each and
ago, Hi
s
pani
cs have now domi
nance i
n t
he Hi
s
pani
c
out
paced t
he gener
almar
ket onl
i
nes
ampl
es
pace.
i
nonl
i
neadopt
i
onandget
t
i
ng
t
hem t
o par
t
i
ci
pat
ei
n onl
i
ne AboutMar
i
oXavi
erCar
r
as
co:
s
ur
veys j
ust t
akes s
ome
cul
t
ur
alunder
st
andi
ng.
Mar
i
oi
st
he CoFounder and
Managi
ng Par
t
nerofThi
nkNow
W e have hel
ped our cl
i
ent
s Res
ear
ch.Pr
i
mar
i
l
yf
ocus
edon
t
r
ans
i
t
i
on cost
l
y phone and
i
nt
er
cepts
ur
veyst
opar
t
i
alor
f
ul
l onl
i
ne dat
a col
l
ect
i
on
met
hodol
ogi
esandhavebeen
abl
et
o decr
eas
e cost
swhi
l
e
keep and s
omet
i
mesi
ncr
eas
e
dat
aqual
i
t
y.
How ar
eyoupr
epar
i
ngf
ort
he
f
ut
ur
e wher
e s
peed and
qual
i
t
ybot
hwi
l
lbet
hecr
i
t
i
cal
f
act
or
sf
ordeci
s
i
onmaki
ng?
Mar
i
oXavi
erCar
r
as
co:
Wear
e
doubl
i
ng down on bei
ng t
he
got
o
company
f
or
Spani
s
hdomi
nant Hi
s
pani
c
s
ampl
e. We have cr
eat
ed
nat
i
ve i
Phone and andr
oi
d
appsf
orourpanel
i
st
sast
hi
si
s
wher
et
hemar
ketcur
r
ent
l
yi
s
andwi
l
lneedt
ogoi
nor
dert
o
keeps
peedandqual
i
t
y.
t
he
devel
opment
management
t
he
r
es
ear
ch
Di
gaYGane.
com.
and
onl
i
ne
panel
,
He i
sl
eadi
ng over
al
lst
r
at
egy
f
or t
echnol
ogi
caldevel
opment
s
uch as mobi
l
er
es
ear
ch apps
and Mar
ket Res
ear
ch Onl
i
ne
Communi
t
i
es (
MROC)
. Mar
i
o
l
eadst
he Onl
i
ne Paneldi
vi
s
i
on
of Thi
nkNow Res
ear
ch whi
l
e
pr
ovi
di
ng over
al
l st
r
at
egi
c
di
r
ect
i
on f
or t
he company'
s
Ful
l
Ser
vi
cedi
vi
s
i
on.