Online MR Magazine July Edition 2016 | Page 20

cheat er sand al s o hel pi ng t o i dent i f y behavi orpat t er nsof qual i t y par t i ci pant s . I t wi l l al s ohel pt oi dent i f yanomal i es i nt he dat ai nr ealt i me s o s t udi escanbeadj us t edont he f l y. Ourmai nchal l enges ar emaki ngs ur ewe havegoodqual i t y s ampl eand mai nt ai ni ngt hehi ghes t l evel sofs ecur i t yand W hatchal l engesyou f ace t o compl i ance. mai nt ai nhi ghes ts t andar dsof i t yf oryourcl i ent s ? pur pos e.I fi t ’ ss omet hi ngt hat qual needs qual i t y and at t ent i on eve Augus t : Our mai n and has l ar ge s cal e St l enges ar e maki ng s ur e i mpl i cat i ons ,i ts houl d gett he chal we h a v e g o o d q u a l i t y s a mp l e t i mei tdes er ves .I fi t ’ sf ocus ed nt ai ni ng t he hi ghes t onamor eexecut i onalas pect and mai l evel s of s ecur i t y and of ,t her ei smor el at i t ude. compl i ance. Secur i t y and i ance ar e i ncr eas i ngl y Soci almedi ahasl ot sofnoi s e compl f o l d e d i n t o t h e e q u a t i o n . whi chi si r r el evant–how can mar ket r es ear cher si dent i f y t her i ghti nf or mat i on? Canyous har es omei ns t ances wher e you wer e abl e t o i ver f as t er r es ul t s yet St eveAugus t :I tr el i esent i r el y del p r o v i d e a ma z i n g q u a l i t y of onwhats omeonei sl ooki ngat ns i ght s ? s oci almedi af orand whet her i your cat egor y act ual l y get s eve Augus t : We r ecent l y di s cus s ed on s oci al medi a. St es ent ed a cas es t udy wi t h Ul t i mat el y, s oci al medi a pr e B a y wh e r e t h e y we r e wor ks bes t as one poi nt of e t o accel er at e t hei r r ef er ence t hat can be abl s t andi ng of key checked agai ns t ot her dat a under s a t i s f a c t i o n me a s u r e s wi t h poi nt s . our Q+Q deci pher and I n t e r V U s u r v e y p l u swebcam How can we i mpl ement nt er vi ew of f er i ng. s t r i ct er qual i t y meas ur es i wi t houtcompr omi s i ng ont he t i mel i nes ? How can t echnol ogy hel p us t o aut omat e qual i t y checki ng pr oces s es ? eBaywasabl et onotonl yget t hei r key number s but t he human s t or i es t hat wer e dr i vi ngt hem. St eve Augus t : I ncr eas i ng aut omat i on wi l l hel p wi t h qual i t y checki ng, f i ndi ng I nt he comi ng 5 year s how s houl d mar ket r es ear cher s pr epar e t o deal wi t h t he demand t o pr ovi de f as t er i ns i ght s ? St eve Augus t : Mar ket r es ear cher ss houl dkeepupt o dat e on t he l at es t t echnol ogi cal advances and appr oacheachwi t hacr i t i cal eye,and under s t and how t o bes tappl yt hem. AboutSt eveAugus t : An exper i enced t echnol ogi s t , i nnovat or and ent r epr eneur . St eve Augus t i s cur r ent l y f ocus ed on t he cr eat i ve appl i cat i on oft echnol ogy f or devel opi ng i ns i ght pl at f or ms t hat f ur t her our under s t andi ng of cons umer behavi or . As CMO,St eve over s ee t he pl anni ng, devel opment and execut i on of Focus Vi s i ons ' s mar ket i ng and br and i ni t i at i ves . He f us es cr eat i ve br and s t or yt el l i ng and dat a dr i ven anal yt i cs t o gener at e awar enes s and r evenue f or Focus Vi s i on' si ndus t r yl eadi ng mar ketr es ear chpl at f or ms . St eve l eads an amazi ngl y s ki l l ed and ener get i ct eam as t heydepl oymar ketr es ear ch, pr oductmar ket i ng,mar ket i ng communi cat i ons , adver t i s i ng and publ i cr el at i ons t o dr i ve Focus Vi s i on' sbus i nes sgr owt h ast hegl oball eaderi nmar ket r es ear cht echnol ogy. I ncr eas i ng aut omat i on wi l lhel p wi t h qual i t y checki ng,f i ndi ng cheat er sand al s o hel pi ng t oi dent i f y behavi orpat t er nsofqual i t y par t i ci pant s .I twi l lal s o hel pt o i dent i f yanomal i esi nt hedat ai nr ealt i mes os t udi escanbeadj us t edont hef l y.