ONE SMALL SEED MAGAZINE Issue #27 Digital 02 | Page 30

DIE MUSO & BRAND
WUNDERKIND
Sporting caps  bizarre as his grammar, Afrikaans rapper
as
Zander Tyler aka 
Jack 
Parow gives unwavering views,  his
in 
2009 EP titled 
Cooler as Ekke, that brands did not define
the man. A contrast of lifestyles is heard over the gruff tones
as Parow passionately yells to the rest of the world that money,
status and/or material wealth will 
never make you cooler
than him.
Busting into the South African music scene in 2009 with his take on
rap, the team at one small seed, like many others, cranked up the
volume as we familiarised  ourselves with his Afrikaans  colloquialisms
scattered throughout his rhymes. One line we owe him thanks to
as it introduced the one small seed name to those unfamiliar with
it at that time: ‘Jy dink jy's cooler as ek, omdat jy die nuwe issue
van One Small Seed het', which translates in English to “You think
you're cooler than me because you have the new issue of One
Small Seed.”
Starting with his lyric half a decade ago, a dialogue formed
between Jack Parow and one small seed: a tongue-incheek relationship that is being kept alive by both parties.
We take time to reflect upon, assess and re-assess, and offer a
fresh debate around the Parow-born rapper from Bellville, Cape
Town since he gave us his first shout-out five years ago.