Glimpses
ESSILOR AGAIN NAMED
ONE OF THE MOST
INNOVATIVE COMPANIES
BY FORBES
Essilor announced Aug. 24 that it has been named
by Forbes as one of 100 of the world's "Most
Innovative Companies" for 2016.
This is the sixth year in a row Essilor has earned a
spot on this prestigious list, which recognizes publicly
traded companies that have been identified by
investors as being innovative now and in the future.
Innovation is at the core of Essilor’s strategy and
has shaped its corporate culture for 170 years. The
company currently invests more than 200€ million
per year in research and innovation, and has three
Innovation and Technology Centers staffed by 500
researchers throughout the world who collaborate
with an international network of a hundred public
and private research partners to develop solutions to
provide better solutions for all consumers’ vision
needs, whatever their geography or income.
As part of its mission to improve lives by improving
sight, Essilor is widening its field of innovation to
include all aspects of visual health and ensure the
company meets the vision needs of the 7.2 billion
people in the world. The company’s R&D efforts are
focused in six key areas including: presbyopia among
seniors; myopia in young adults; well-being and visual
health; sun; polarized and photochromic lenses; and
the development of innovative services for online
sales and inclusive business models.
HOYA LAUNCHES NEW
MARKETING CAMPAIGN
HOYA Vision Care Canada’s “What’s your iD?” is a
unique marketing campaign that is being launched
for the first time in the optical industry, the company
said in a news release in September.
When a dispensing team orders one of the eligible
products from HOYA’s iD family of lenses or lens
coatings, the job will be delivered with a scratch card
offering the practice a one in 5 chance of earning
potential gifts that can reward the patient or the
dispensing staff who work hard to deliver the best
vision for all their patients.
“We are extremely excited about our brand new
marketing campaign” said Ahmos Henry, president
HOYA Vision Care Canada.
“This campaign promotes the innovative technology
of HOYA’s iD family of lenses and our superior coatings.
This campaign will provide our valued Independent
Eye Care Professional’s a great strategy to further
the success of their practice and create a fun way to
reward their patient and/or dispensing team.”
HOYA Vision Care Canada, the Ally of the Independent,
continues to be the fastest growing company in the
optical industry. With a solid partnership with independent eye care professionals, a line-up of the best
in class lenses and coatings and marketing programs
that aim at mutual success for the practice and HOYA.