Optical Prism October 2016 | Page 43

Glimpses ESSILOR AGAIN NAMED ONE OF THE MOST INNOVATIVE COMPANIES BY FORBES Essilor announced Aug. 24 that it has been named by Forbes as one of 100 of the world's "Most Innovative Companies" for 2016. This is the sixth year in a row Essilor has earned a spot on this prestigious list, which recognizes publicly traded companies that have been identified by investors as being innovative now and in the future. Innovation is at the core of Essilor’s strategy and has shaped its corporate culture for 170 years. The company currently invests more than 200€ million per year in research and innovation, and has three Innovation and Technology Centers staffed by 500 researchers throughout the world who collaborate with an international network of a hundred public and private research partners to develop solutions to provide better solutions for all consumers’ vision needs, whatever their geography or income. As part of its mission to improve lives by improving sight, Essilor is widening its field of innovation to include all aspects of visual health and ensure the company meets the vision needs of the 7.2 billion people in the world. The company’s R&D efforts are focused in six key areas including: presbyopia among seniors; myopia in young adults; well-being and visual health; sun; polarized and photochromic lenses; and the development of innovative services for online sales and inclusive business models. HOYA LAUNCHES NEW MARKETING CAMPAIGN HOYA Vision Care Canada’s “What’s your iD?” is a unique marketing campaign that is being launched for the first time in the optical industry, the company said in a news release in September. When a dispensing team orders one of the eligible products from HOYA’s iD family of lenses or lens coatings, the job will be delivered with a scratch card offering the practice a one in 5 chance of earning potential gifts that can reward the patient or the dispensing staff who work hard to deliver the best vision for all their patients. “We are extremely excited about our brand new marketing campaign” said Ahmos Henry, president HOYA Vision Care Canada. “This campaign promotes the innovative technology of HOYA’s iD family of lenses and our superior coatings. This campaign will provide our valued Independent Eye Care Professional’s a great strategy to further the success of their practice and create a fun way to reward their patient and/or dispensing team.” HOYA Vision Care Canada, the Ally of the Independent, continues to be the fastest growing company in the optical industry. With a solid partnership with independent eye care professionals, a line-up of the best in class lenses and coatings and marketing programs that aim at mutual success for the practice and HOYA.