reader profile
1. Do you own your own:
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Apartment
House
2. Are you:
Male
Townhouse
None of these
Holiday home
Female
3. Which age group do you belong to:
Under 25 years
45-54 years
25-34 years
55-64 years
35-44 years
65 years+
4. What is the size of your household?
Single person
Couple
Family unit
Other
5. What is your household income?
Less than $50K
$250–499K
reading habits
1. How many people, on average, usually read your copy of Trends?
2-5
6-8
9-10
11+
30 min-1 hour
1 hour+
3. Which of the following best describes how you usually read an issue of Trends?
Read it thoroughly from cover to cover
Read just the sections of interest
Skim or look through it cover to cover, but don’t read it
Skim or look through just the sections of interest
Skim or look through then go back and read it thoroughly
Just glance at