PHOTOCHROMIC
MORE AND MORE EYEWEAR CUSTOMERS ARE CHOOSING SELF-TINTING LENSES.
THE UPWARD DEMAND TREND IN FAVOUR OF PHOTOCHROMICS IS EXPECTED TO CONTINUE
IN NORTH AMERICA UNTIL AT LEAST THE END OF THIS DECADE, ACCORDING TO A RECENT
STUDY BY THE GLOBAL MARKETING FIRM RESEARCH AND MARKETS.
by Denis Langlois
The report, Global
Photochromic Lenses Market
2015-2019, says the market
is expected to experience a
compound annual growth
rate of 7.6% over the next
four years.
style than function.
While there are several
reasons cited for this expected rise, such as an aging
demographic and more
awareness of the potentially
dangerous effects to the eyes
of prolonged sunlight exposure, the study says rapid
advances in photochromic
technology is primarily
responsible for the boost
in market growth.
“There is a technology
education opportunity here
that more eyecare professionals should be aware of.”
Transitions Optical, which
was founded 23 years ago,
says every second of the
day, a person decides to buy
Transitions adaptive lenses
somewhere in the world.
In Canada, like the lenses
themselves – which change
from clear to dark when
exposed to ultra-violet light
– the types and varieties of
photochromic options available
are also changing.
Transitions Optical, the leading
provider of photochromics to optical
manufacturers, recently expanded
the availability of both its Transitions
Signature and Transitions XTRActive
lenses to include grey, brown and
graphite green tints.
“In
addition
to |offering
more
colour2015
20 Optical
Prism
November
- December
“Yet 90 per cent of Canadians said they would be
willing to try a specific lens
colour if they knew it could
enhance their vision,”
she says.
Transitions Signature
lenses are developed with
a patented Chromea7
technology, an exclusive dye
formulation that allows the
lenses to be more reactive
to indirect sunlight and
reflected sunlight and become even
darker on hot days.
options to suit a wider range of style
preferences, the brown and green
colours enhance contrast,” says
Isabelle Tremblay-Dawson, senior
marketing manager, Canada, for
Transitions Optical.
“Transitions Signature lenses are ideal
for patients who are interested in
outdoor comfort and value fully clear
lenses indoors,” says Tremblay-Dawson.
She says a recent study found that
nearly six out of 10 Canadians believe
the colour of a lens has more to do with
The company says eight out of 10 clear
lens wearers rated Transitions Signature
lenses better than their regular clear