AERO collection
Evatik
MATCH
Match Eyewear is taking the AERO
collection in a new direction with
lighter-than-air styles and “click and
twist” screw-less hinge technology.
WESTGROUPE
The key trend in eyewear design is a focus on lightweight
materials for Westgroupe.
Titanium, beta titanium, stainless steel and high density,
ultra-thin acetate are the “must-have” materials.
“Titanium, despite its higher cost, has become more and
more desired, particularly for men,” says Beverly Suliteanu,
vice-president of product development at Westgroupe. “For
the Evatik fall collection, we expanded our titanium selection
with the launch of two new titanium models.
With a block titanium front and beta titanium temples,
E-9133 and E-9135 are almost weightless and incredibly
comfortable due to the flexibility of the beta temples.”
The company said it’s constantly experimenting with the
mixing of materials in order to develop new and interesting
design elements.
High-octane accent colours and screwless hinges add a
“sporty element” to the designs, Suliteanu says.
The collection, consisting of three
styles for men and one for women,
offers the latest advancements in
screw-less hinge technology combined
with the weightlessness of injected
acetate.
“With a mere “click” and “twist,” the
temples can be interchanged with
an alternate colour, allowing the end
consumer the ability to customize
their frames to their personal colour
preferences,” said Ethan Goodman,
president of Match Eyewear. “Our
new screw-less hinge technology
makes light work of changing temples
with three easy steps.”