Nordicum - Real Estate Annual Finland 2016 | Page 71
Photos: Pekka Rousi
Aulanko
Goes
Digital
The Annual Convention of Property
Investment Prospects was held again
on 5th and 6th November 2015 in
Hämeenlinna, Finland. Assembled
in beautiful Aulanko, the convention
is the biggest annual event for the
Finnish real estate business.
A
lways a highlight for industry professionals around the country, the
Annual Convention did not disappoint this year either, combining current
issues and interesting presentations with
efficient networking and a relaxed atmosphere.
Providing a follow-up to last year’s
startup roundup, new and innovative companies – who are targeting their products/
services to the real estate sector – were very
much in the limelight at Aulanko. Furthermore, five startups got to pitch their ideas
to the audience.
Breaking Down Digitalisation
Matti Heiskanen, Director for KTI
Kiinteistötieto Oy, remarked that even as the
real estate industry has a reputation of being
rather conservative, there are new innovations coming down the pipeline all the time.
“Talking with people here in Aulanko,
many feel that ‘digitalisation’ as a word is
as good as useless – we must take that word
apart and find out what it really means for
this industry.”
Pekka Ahola from Solita remarked that
the old rules have been upgraded a bit: while
the customer is still the king, it’s digitalization that rules the kingdom.
“Digitalisation is definitely more
about possibilities than threats. That genuine change that will transform an industry often comes from outside,” said Ahola.
Free Your Mind
Furthermore, every industry goes through
the digitalization process at its own pace.
Still, adjusting the mindset to a more digifriendly mode goes a long way to facilitating change.
“Technology is the easy part in this
transformation,” Ahola pointed out.
Hanna Kivelä, the Head of Google Finland, commented that as ways to use data
and connectivity keep increasing, the waves
are felt in the real estate industry, too. This
can mean, for instance, smart houses that
monitor the location of the inhabitants even
when they’re outside the house.
“The household systems can detect a
family member driving down the road, com-
ing home from, say, buying groceries, and
automatically adjust the temperature and
other systems.”
Make the Commitment
Still, this digital future won’t materialise if
companies do not seek to be pioneers in the
field. Kivelä quotes a McKinley study which
assessed that companies should stop experimenting and fully commit themselves to
digital business.
Päivi Sutinen from the City of Espoo
talked about the “city as a platform for digitalisation” which faces serious challenges. A
municipality is not a company: when companies get new customers, they make more
money, but when municipalities get more
customers – people using services ranging
from hospitals to libraries 8