Nordicum - Real Estate Annual Finland 2014 | Page 50

plans, there will be food, fashion, leisure,
activities and attractions, cafés and restaurants…everything you need for quality
every-day life. The 150 stores and restaurants of the shopping centre should be able to
oblige even the most demanding customers.

Expect the Unexpected
Pia Svensk promises that REDI will respond
to the daily needs of the consumers – and offer a little bit of luxury on the side as well.
Her challenge is to make sure that REDI provides something for everyone:
“The moment you walk in, we want to
be able to deliver that ‘Wow!’ factor. Each
patron should feel that this is something
strictly for me,” she defines the objective.
In Svensk’s mind, the new shopping
centre must be “easy and versatile” with
big emphasis on enjoyable every-day life.
For the primary target group, she envisions
youthful-minded city dwellers who enjoy a
wide range of services and activities.
With a crystal-clear concept in hand, it
is sometimes hard to remember that REDI
won’t open its doors for another three years.
Nevertheless, the project is running along
smoothly: H[