Nordicum - Real Estate Annual Finland 2014 | Page 4
NORDICUM
Real Estate Annual Finland
Putting the FUN in ’functional’
What makes a star city? While not everybody would agree on
the true characteristics of a great city, there are still some features that are deemed attractive to both companies and people.
Helsinki, for instance, is no longer “the best kept secret in Europe” – and neither has it been for quite some time. “The pocketsized metropolis” has used savvy, not size, to capture the hearts
and minds of a global audience. The banner year 2012 cemented Helsinki’s reputation as a World Design Capital and the momentum is only increasing.
In this issue, the head of Guggenheim museum Richard
Armstrong explains why he is adamant about launching a new
world-class museum in Helsinki – and nowhere else. He marvels
that even as he has been to Finland almost a dozen times by now,
he runs into something new and exciting whenever he visits here.
Still, Guggenheim is not the only ‘G-force’ making headlines in Finland. Google recently announced that it is doubling
the size of its original investment in Hamina in Southeast Finland. With a price tag of EUR 450 million, the expansion of the
Google data centre is the single biggest foreign investment in
Finland – ever.
More praise for Finland and Helsinki came from Australian
Professor Peter Newman who is a pioneer in sustainable urban
planning, and the transport specialist on the IPCC. Newman visited Helsinki after 20 years and was impressed how public transportation has developed, with low CO2 emissions and great accessibility topping the cake.
Furthermore, Newman noted that Finland is committed to
changing with the times. He used the Garden City of Tapiola –
located in Espoo – as an example of a concept that is in need of
an upgrade. According to Newman, the coming metro line will
take Tapiola back to its roots as there will no longer be a need
to own a car.
The west-bound metro connection – currently the biggest
infrastructure project in the land – has great significance in revitalising existing communities, but that is only a part of the true
meaning of the metro. The new metro stations will launch a new
wave of development in the vicinity of the stations and contribute
to a more cohesive urban structure.
That is not to say that “Fun & Functional” is something
that can be only found in the Helsinki Metropolitan Area. All
around Finland one discovers cities with a progressive mindset
that are using urban planning as a strategic tool. Often anchored
in unique Finnish nature, there certainly are new solutions out
there that merit a closer look.
Publisher
PubliCo Oy
Pälkäneentie 19 A
FI-00510 Helsinki
Finland
Phone
+358 9 686 6250
[email protected]
www.publico.com
Editor-in-Chief
Jussi Sinkko
Editorial Coordinator
Mirkka Lindroos
Project Manager
Paul Charpentier
Contributors
Merja Kihl
Ari Mononen
Sami J. Anteroinen
Lutz Ehrhardt
Language Editor
Dialog Designs
Graphic Design
Riitta Yli-Öyrä
Ad Sales
Finland
Mr. Paul Charpentier
Phone
+358 9 6866 2533
Fax
+358 9 685 2940
Sweden
Mr. Johan Lindberg
Phone
+358 9 6866 2541
Fax
+358 9 685 2940
Germany
Mr. Lutz Ehrhardt
Phone
+49 40 367 311
Fax
+49 40 365 993
Cover Photo
Photo: David M. Heald
© Solomon R. Guggenheim Foundation,
New York
Printed by
PunaMusta, January 2014
Photographic and advertising material is sent at the
owner’s risk. NORDICUM accepts no liability for
loss or damage. NORDICUM promotes Baltic Sea
area cooperation and free markets. NORDICUM is
not affiliated with any political party or financial
institution.
ISSN-L 1236-3839
ISSN 1236-3839 (Print)
ISSN 2242-9603 (Online)
www.nordicum.com
Sami J. Anteroinen
Editor-at-Large
PubliCo Oy is a member of The Finnish Periodical
Publisher’s Association
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