Trends New Zealand Trends Volume 31 No 2 New Zealand | Page 126
READER PROFILE
1. Do you own your own:
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Apartment
House
2. Are you:
Male
Townhouse
None of these
Holiday home
Female
3. Which age group do you belong to:
Under 25 years
45-54 years
25-34 years
55-64 years
35-44 years
65 years+
4. What is the size of your household?
Single person
Couple
Family unit
Other
5. What is your household income?
Less than $50K
$250–499K
READING HABITS
1. ow many people, on average, usually read your copy of Trends?
H
2-5
6-8
9-10
11+
30 min-1 hour
1 hour+
3. hich of the following best describes how you usually read an issue of Trends?
W
Read it thoroughly from cover to cover
Read just the sections of interest
Skim or look through it cover to cover, but don’t read it
Skim or look through just the sections of interest
Skim or look through then go back and read it thoroughly
Just glance at it
Other
4. Do you usually keep your copies of Trends for future reference?
Yes
$10-24K
$100-199K+
$25-49K
$200K+
Suburb
Rural
8. Where do you live?
City
9. What is the approximate current value of your home and property?
Less than $150K
$450–549K
$850–999K
$150–249K
$550–649K
$1million+
$250–349K
$650–749K
$350–449K
$750K–849K
10. hat is your occupation?
W
Bathroom designer
Other (specify)
Architect
SPENDING HABITS
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8. Do you use/visit Trendsideas.com?
$50-74K
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6. What do you find most useful/interesting about this issue of Trends?
Yes
No
1. hich of the f