INSIDE MUSIC
by Rosemary Conte
It’s Like Identity Theft
Please, spell my name right!
I’d be hard pressed to find a
musician or singer who hasn’t felt
angry or embarrassed that his
name was misspelled on a poster,
a sign, CD or in a news story.
Marketing today is all about building your “brand.” We train, we
practice, we work hard at our craft,
and who we are and the journey
we’ve been on is in our name. It
may feel like a punch in the gut to
see your “brand” corrupted.
I wonder