New Jersey Stage - July/August 2014 | Page 39

INSIDE MUSIC by Rosemary Conte It’s Like Identity Theft Please, spell my name right! I’d be hard pressed to find a musician or singer who hasn’t felt angry or embarrassed that his name was misspelled on a poster, a sign, CD or in a news story. Marketing today is all about building your “brand.” We train, we practice, we work hard at our craft, and who we are and the journey we’ve been on is in our name. It may feel like a punch in the gut to see your “brand” corrupted. I wonder